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Create your innovation strategy

An organization’s capacity for innovation begins with a well-defined and established system: a coherent set of interdependent processes and structures that dictates how the company searches for novel problems and solutions, synthesizes ideas into a business concept and product designs, and selects which projects get funded.

In this course, you’ll learn how to create an innovation strategy that will guide you in designing a system to match your specific competitive needs.

Who will benefit

Individual contributors and managers alike.


  • Develop a deep, rich understanding of what your customer and end users want
  • Determine the direction the market is heading and define where future opportunities will emerge
  • Implement a step-wise innovation process for refining your existing top ideas to increase reward and reduce risk
  • Establish a natural rhythm and flow of new ideas


Course includes program materials, snacks, meals, and parking.

Certificate in Business Leadership

Earn a University of Georgia Certificate in Business Leadership by completing this course and four other leadership courses.

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