Digital Marketing for New Media Professionals


Portrait of young marketing professional talking on the phone at his desk

Develop your social media content marketing strategy

This 6-month intensive program provides an overview of the top customer engagement marketing channels which focus on creating content and strategy with social media platforms in mind, as well as marketing strategies for a consumer landscape dominated by mobile devices.

Topics

  • Social media*
  • Content strategy*
  • Email marketing
  • Mobile marketing

Foundations-level content from the Digital Sales and Marketing Basics course is also covered in this curriculum.

Who will benefit

Media and marketing professionals who need to learn the techniques of digital media marketing.

Takeaways

  • UGA Digital Marketing Certificate

Courses marked with an asterisk (*) are needed to meet educational requirements to sit for the OMCP certification exam.