Certificate in Digital Marketing

Date:
November 1 - December 31, 2017 Ongoing
Time:
Ongoing
Location:
Online Course
 
Cost:
Ranges from $995 - $1,895

About Digital Marketing Certificate 

Digital marketing is now a necessary skill in the modern workplace, whether you are a marketing professional, a manager of a marketing team, or an executive who needs to understand the strategic landscape of the modern marketplace. The Terry College has partnered with Silicon Valley experts to design comprehensive training programs specific to these job roles, to get you access to the knowledge you need, the skills and strategies required, and to complement your existing career path and knowledge base.

These training programs complete the educational requirements for the Online Marketing Certified Associate (OMCA) or Online Marketing Certified Professional (OMCP) designation exam. Successfully completing training will prepare you to sit for these exams. Please note that additional requirements need to be met to qualify for these exams - click the OMCA/OMCP tab for more information in this. 

We currently offer 3 Digital Marketing (DM) course tracks, tailored to the needs of Executives, Marketing Professionals and New Media Professionals: 

Course

Who this course is for

What this course includes

Digital Marketing for Executives
(3 month course)

For business professionals who need to understand or work with digital marketing at a high level

Short, foundation-level classes in all major digital marketing channels

Digital Marketing for Marketing Professionals
(6 month course)

For marketers investing in their professional skillset for hands-on digital marketing

Everything in Digital Marketing for Executives PLUS advanced courses in:

  • Search/PPC marketing
  • SEO
  • Conversion optimization
  • Web analytics

Digital Marketing for New Media Professionals
(6 month course)

For media & marketing professionals who need to learn the techniques of digital media marketing

Everything in Digital Marketing for Executives PLUS advanced courses in:

  • Social media
  • Content strategy
  • Email marketing
  • Mobile marketing

 

Digital Marketing for Executives

Designed for leaders who need to understand digital marketing at a high level or manage/collaborate with digital marketing teams, this overview course will teach you about the power and potential of digital marketing, with short (3 to 5 hour), Foundation-level courses covering:

●    Search marketing/pay-per-click (PPC) advertising
●    Search engine optimization (SEO)
●    Conversion optimization
●    Web analytics
●    Social media
●    Content strategy
●    Email marketing
●    Mobile marketing

This is a 3-month, intensive program. Taking any six of these courses fully meets the educational requirements to sit for the OMCA certification exam. Upon completion, you will also qualify for the Digital Marketing Foundations Certificate from Market Motive, a Simplilearn company, in addition to your UGA Digital Marketing Certificate.

Digital Marketing for Marketing Professionals


Designed for marketers who seek to invest in their professional skillset for hands-on digital marketing, this course will teach you about the top digital marketing channels for customer acquisition and sales. Including expert-level courses in:

●    Search marketing/pay-per-click (PPC) advertising
●    Search engine optimization (SEO)
●    Conversion optimization
●    Web analytics

PLUS

●    The Foundations-level courses from our Digital Marketing for Executives course. 

This is a 6-month, intensive program. Upon completion of your courses, you will earn a UGA Digital Marketing Certificate. Taking any two advanced courses fully meets the educational requirements to sit for the OMCP certification exam. 

Digital Marketing for New Media Professionals


Designed for media & marketing professionals who need to learn the techniques of digital media marketing, this course provides an overview of the top customer engagement marketing channels, including expert-level courses in:

●    Social media*
●    Content strategy*
●    Email marketing
●    Mobile marketing

PLUS

●    The Foundations-level courses from our Digital Marketing for Executives course. 
This is a 6-month, intensive program.

Upon completion of your courses, you will earn a UGA Digital Marketing Certificate. Courses marked with an asterisk (*) are needed to meet educational requirements to sit for the OMCP certification exam.  
OMCP/OMCA

While the Digital Marketing online training prepares you to sit for the OMCA and OMCP exams, please be sure to review the below additional information.
                                                                             
Online Marketing Certified Associate (OMCA) Requirements:
 
  • A secondary degree or equivalent (e.g. High School diploma or GED)
  • 600 hours experience online marketing
OR
  • Proof of completion of a an OMCP-Approved course within the six months prior to your application
  
Online Marketing Certified Professional (OMCP) Requirements:
 
UGA's Terry College of Education Office of Executive programs offers pre-approved course work to meet the requirements below.
 
  • 5,000 Hours of Experience
OR
  • A post-secondary degree plus 2,000 hours of experience
OR
  • Completion of an approved practitioner-level course plus 1,000 hours of experience
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