Strategic Management

Apr 01, 2019

8:30 AM - 4:30 PM

Terry Executive Education Center
3475 Lenox Road, Atlanta, GA 30326



Why does one firm perform better than another? How can a firm maintain its competitive advantage over time? 

Learn the tools expert researchers are using to evaluate performance at companies and how you can use them to better yourself and your company.   

Who Will Benefit

Individual contributors and managers alike. 

Career Impact

  • Understand the concepts processes, players, and institutions in your strategic business environment.
  • Learn how to develop effective strategies through industry and firm level analyses. 
  • Analyze the internal and external environments of the firm through a SWOT analysis. 
  • Understand the types and implementation of business and corporate-level strategies. 
  • Distinguish the benefits and drawbacks of strategic implementation vehicles (e.g., mergers, acquisitions, takeovers, and more.)
  • Discuss current issues related to corporate governance.
  • Explain biases associated with strategic planning and strategic decision making.

Includes all program materials, snacks, meals, and parking. 

Certificate in Business Leadership 

Earn a University of Georgia Certificate in Business Leadership by completing this course and four other Leadership courses.  Learn more by clicking here -

Scott D. Graffin, PhD

Dr. Scott D. Graffin is an Associate Professor in the Terry College of Business Department of Management at The University of Georgia where he is also an Associate Editor, Academy of Management Journal. Dr. Graffin has worked as a professor at the University of Georgia since 2006. He has won multiple teaching awards during his career including the Terry College of Business Outstanding Teacher award and he was also named the Professor of the Year in the MBA program at the Terry College.

His research focuses on corporate governance and also impact of reputation, status, and organizational impression management activities on organization outcomes. Broadly, his research suggests that such social evaluations impact a number of corporate governance outcomes including assessments of executive compensation, CEO turnover, and firm quality. Dr. Graffin uses his eight years of corporate finance experience combined with his PhD in Strategic Management & Organization Theory to bring you the best practices in instilling adaptability in your work force.

Mike Pfarrer, PhD

Dr. Mike Pfarrer is a Professor of Strategic Management in the Terry College of Business at The University of Georgia. He received his Ph.D. from the University of Maryland. His research focuses on external perceptions of firm behavior and how the firm manages these perceptions to create value. His specific interests include corporate reputation and celebrity, corporate communications and crisis management, media coverage of corporate behavior, and the role of business in society.

Dr. Pfarrer’s research has been published in several leading journals, including the Academy of Management Journal, Academy of Management Review, Journal of Management Studies, Organization Science, and Organizational Research Methods. 

Download Catalog of Programs