Strategic Innovation

Date:
Sep 26, 2017
Time:
8:30 AM - 4:30 PM
Location:
Terry Executive Education Center
3475 Lenox Road, Atlanta, GA 30326
Cost:
$950
 

Overview

Organization’s capacity for innovation stems from an innovation system: a coherent set of interdependent processes and structures that dictates how the company searches for novel problems and solutions, synthesizes ideas into a business concept and product designs, and selects which projects get funded.

Learn how to create an innovation strategy that will guide you in designing a system to match your specific competitive needs.

Who Will Benefit

Individual contributors and managers alike. 

Career Impact

•    Develop a deep, rich understating of what your customer and end-users want. 
•    Determine the direction the market needs to take and defining where future opportunities will emerge
•    Implement a step-wise innovation process for refining your existing top ideas to increase reward and reduce risk. 
•    Establish a natural rhythm and flow of new ideas.

Program includes all course materials, snacks, meals, and parking. 

Certificate in Business Leadership 

Earn a University of Georgia Certificate in Business Leadership by completing this course and four other Leadership courses.  Learn more by clicking here - http://executive.terry.uga.edu/businessleadership

David Sutherland, PhD

Dr. David Sutherland is a University of Georgia Terry College of Business Lecturer who teaches innovation in the Executive MBA program. He is a well known international expert in the area of innovation management and the application of new cognitive models to create great business ideas.

Dr. Sutherland has worked with companies like BMW, Apple, Nike, and Bank of America to tap their “latent innovation potential.” He consults and lectures to companies on five continents. Dr. Sutherland has effectively designed and delivered customized programs for numerous Fortune 100 companies and not-for-profit organizations. He received his Ph.D. from the Darden Business School at the University of Virginia.
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