Marketing Research Immersion Workshop

Nov 06 - 09, 2018
8:00 a.m.- 5:00 p.m.
Terry Executive Education Center
3475 Lenox Road, Atlanta, GA 30326
  ESOMAR/AMA Membership Regular Registration
Before Oct. 5, 2018 $1,777.50 $1,975.00
After Oct. 5, 2018 $2,070.00 $2,300.00


Whether your company is assessing the market before introducing a new product or looking to determine what your customers think about your brand, marketing research is key.  In the Marketing Research Immersion Workshop, you’ll focus on the nuts and bolts of research design, analysis, and implementation.  You will learn how to interpret both qualitative and quantitative marketing research to develop insights about your customers.  Foundational marketing research practices will help propel your organization to the next level. 

Who Will Benefit

  • Marketing managers that are new to research responsibilities.
  • Entry level market research and data analytics professionals.

Career Impact

  • Learn modern research practices, how to interpret data, and how to successfully incorporate insights into your marketing strategy.
  • Gain hands-on experience with the same analytics tools and research methods used by the market research industry.
  • Acquire skills that are highly sought after by both the marketing research industry and market research departments of major corporations.

Program includes course materials, snacks, meals, and parking.


Traveling attendees are responsible for making their hotel accommodations. A room block has been reserved in the Atlanta Marriot Buckhead Hotel & Conference Center.

  • Location:3405 Lenox Rd, NE Atlanta GA 30326 (Adjacent to the Terry Executive Education Center).
  • To reserve a room, call 888-855-7741 and use group code: Marketing Immersion Workshop
  • Standard hotel rate begins at $148
  • The room block will be available until October 9 2018. Afterwards reservations will be accepted on a space available basis, at a higher contract rate or rate available at that time.
  • To reserve a room, online: Book your group rate for MARKETING RESEARCH IMMERSION WORKSHOP



  • Problem Definition
  • Qualitative Marketing Research
  • Sampling
  • Data Analysis
  • Contemporary Marketing Research through Digital

For a full 2018 Agenda click here

Naomi Henderson - Master Moderator/CEO, RIVA Market Research & Training Institute
John Hulland, Ph.D - Faculty Director, Emily H. and Charles M. Tanner Jr., Chair in Sales Management
Niels Schillewaert - Managing Partner & Co-Founder, InSites
Cori Deutsch, Senior Analyst, SKIM Group
Charlie Farr, Customer & Market Insights Consultant, Chick-fil-A., Inc.
Tony Zahorik, Ph.D - Vice President Burke Institute

Download Catalog of Programs