In the Marketing Research Immersion Workshop, you’ll focus on the nuts and bolts of research design, analysis, and implementation.">

Marketing Research Immersion Workshop

Date:
Nov 06 - 09, 2018
Time:
8:00 a.m.- 5:00 p.m.
Location:
Terry Executive Education Center
3475 Lenox Road, Atlanta, GA 30326
Cost:
Early Bird before August 31, 2018
Single Attendee $1,975
Multi-Attendee $1,900
After August 31, 2019
Single Attendee $2,300
Multi-Attendee $2,250

Overview

Whether your company is assessing the market before introducing a new product or looking to determine what your customers think about your brand, marketing research is key.  In the Marketing Research Immersion Workshop, you’ll focus on the nuts and bolts of research design, analysis, and implementation.  You will learn how to interpret both qualitative and quantitative marketing research to develop insights about your customers.  Foundational marketing research practices will help propel your organization to the next level. 

Who Will Benefit

  • Marketing managers that are new to research responsibilities.
  • Entry level market research and data analytics professionals.

Career Impact

  • Learn modern research practices, how to interpret data, and how to successfully incorporate insights into your marketing strategy.
  • Gain hands-on experience with the same analytics tools and research methods used by the market research industry.
  • Acquire skills that are highly sought after by both the marketing research industry and market research departments of major corporations.

Program includes course materials, snacks, meals, and parking.

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