8:30 AM - 4:30 PM

Terry Executive Education Center
3475 Lenox Road, Atlanta, GA 30326



This introductory course helps you establish a shared understanding and language for the concept and practice of innovation.  Tap into outside perspectives from other companies to drive thought in this area.

Learn how to create an innovation strategy that will guide you in designing a system to match your specific competitive needs.

Who Will Benefit

Individual contributors and managers alike. 

Career Impact

  • Create a shared language and common framework to understand and implement innovative practices.
  • Evaluate and apply proven best practices for leading change and innovation immediately.
  • Match innovative solutions to address organizational inefficiencies and challenges.
  • Create early stage prototypes of innovative practices to address specific business challenges.

Program includes all course materials, snacks, meals, and parking. 

Certificate in Business Leadership 

Earn a University of Georgia Certificate in Business Leadership by completing this course and four other Leadership courses.  Learn more by clicking here -

Key topics that will be covered in the program include:

Innovation Overview

  • What is innovation? 
  • Defining opportunities to innovate

Creating a Culture of Innovation

  • Culture trumps strategy and process
  • Tools to support innovation

Types of Innovation – Myths and Truth

  • Incremental vs Breakthrough
  • The Business Triangle – Where is the primary constraint?

Your Individual and Team-Based Role in Making Innovation Work

  • The Competing Values Framework

Identifying Challenges and Solutions in Your Business

  • Where to focus and why:
    • Defining your system of customers and their needs
    • Creating challenge statements
    • Defining potential solutions for early stage prototyping

Key Lessons/Principles

  • Listening to and understanding customers/clients/consumers
  • Learning versus failure
  • Learn how change and innovation creates growth and other forms of value
  • Recognize what change and innovation methods are right for the situation
  • Driving collaboration – internal and external
  • Implement proven best practices for leading change and innovation.
  • Innovating on the Business Triangle
  • Radical innovation and the Myth of Risk

Everett Darby

Everett Darby is a consultant and Strategic Partner to the University of Georgia, Terry College of Business.  He earned a Bachelor of Science Degree from Atlanta's Morehouse College and an M.B.A. from Washington University's Olin School of Business.

Darby works closely with executives and their teams at the intersection of culture and business model thereby enhancing performance, alignment and driving growth and change. He has worked with key firms including: Cox Enterprises, Cox Automotive, Panasonic, Navigant Healthcare, Piedmont Healthcare, Regions Bank, PlayCore and others.

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