Digital & Social Media Strategies


Social Media 101: 

Advanced Digital Marketing:

Terry Executive Education Center
3475 Lenox Road, Atlanta, GA 30326

Social Media 101 -
Early Registration: $1,125

Advanced Digital Marketing -
Early Registration: $2,750


About Digital & Social Media Strategies 

Digital & Social Media Strategies is comprised of two distinct classes - Social Media 101 and Advanced Digital Marketing.  Social Media 101 will help you examine your current social programs with fresh eyes, while equipping you with the knowledge and tools to redefine your approach to digital and content marketing and better understand when and how your brand is engaging with online audiences.

Advanced Digital Marketing is an intense three day program that equips participants to evaluate their digital presence and determine how they can leverage this to grow their business.  At the end of the program, participants will return to work with a content marketing strategy and the measurement tools to immediately apply to their digital marketing program.  

Digital Marketing 101 
  • Understanding the Value of Social Media
  • Using Tools to Implement Best Practices
  • Selecting the Best Social Networks for your Business
  • Writing for a Social Audience
  • Measurement and Quantifying ROI

Advanced Digital Marketing
A real-world, rational approach to using Digital Marketing to grow your business
  • Setting Your Digital Markeitng Strategy 
    • Content Strategy 
    • Social Media Strategy 
    • Web Strategy 
  • Building Your Audience 
  • Connecting With Customers, Prospects & Influencers 
  • Connecting Physical and Digital Marketing Efforts 
  • Expanding Your Reach 
  • Digital Advertising: Paid, Earned & Owned
  • Driving Web Site Traffic 
  • Multiple Devices & Platforms 
  • Defining the Path to Purchase 
  • Mobile Marketing 
  • Free, Freemium & Premium 
  • Cross-Media Attribution 
  • Promotional Effectiveness 
  • Designing the Customer Experience 
  • Tools of the Trade 
  • Digital Measurement & Proving ROI
 This class is about using digital platforms
to drive your business by first understanding how you are using these tools and whether they are bringing strategic value to your organization.

Jennifer Osbon, Faculty Terry College of Business

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Jennifer Osbon
Faculty, Terry College of Business

Jennifer Osbon is the Terry College of Business lead faculty overseeing digital marketing for UGA’s Terry College of Business full-time undergraduate and MBA programs. Founder and CEO of MegaPlayer, a full-service digital and social media agency, Osbon has helped marketers at Coca-Cola, Sunglass Hut, K-Swiss, Verizon, Standard Register and others refine and leverage their digital assets more effectively.

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