Advanced Digital Marketing

Time:

Date: TBD

Location:
Terry Executive Education Center
3475 Lenox Road, Atlanta, GA 30326


 

About Advanced Digital Marketing 

Advanced Digital Marketing is an intense two day program that equips participants to evaluate their digital presence and determine how they can leverage this to grow their business.  At the end of the program, participants will return to work with a content marketing strategy and the measurement tools to immediately apply to their digital marketing program.  

Advanced Digital Marketing

 
A real-world, rational approach to using Digital Marketing to grow your business
 
Topics: 

  • Setting Your Digital Markeitng Strategy 
    • Content Strategy 
    • Social Media Strategy 
    • Web Strategy 
  • Building Your Audience 
  • Connecting With Customers, Prospects & Influencers 
  • Connecting Physical and Digital Marketing Efforts 
  • Expanding Your Reach 
  • Digital Advertising: Paid, Earned & Owned
  • Driving Web Site Traffic 
  • Multiple Devices & Platforms 
  • Defining the Path to Purchase 
  • Mobile Marketing 
  • Free, Freemium & Premium 
  • Cross-Media Attribution 
  • Promotional Effectiveness 
  • Designing the Customer Experience 
  • Tools of the Trade 
  • Digital Measurement & Proving ROI
 This class is about using digital platforms
to drive your business by first understanding how you are using these tools and whether they are bringing strategic value to your organization.

Jennifer Osbon, Faculty Terry College of Business

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Jennifer Osbon
Lecturer, Terry College of Business

Jennifer Osbon is the Terry College of Business lead faculty overseeing digital marketing for UGA’s Terry College of Business undergraduate and full-time MBA programs. Founder and CEO of MegaPlayer, a full-service digital and social media agency, Osbon has helped marketers at Coca-Cola, Sunglass Hut, K-Swiss, Verizon, Standard Register and others refine and leverage their digital assets more effectively.

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