Cultivating a Strategic Mindset For Growth

Date:
Mar 16 - 18, 2015
Location:
Terry Executive Education Center
3475 Lenox Road, Atlanta, GA 30326
Cost:

General: $3,200
Early Registrant: $2,850
Alumni: $2,800

About Cultivating a Strategic Mindset for Growth

Cultivating a Strategic Mindset is a three-day program that integrates three disciplines critical to every business leader who needs to develop an enterprise-wide lens that enables new business growth. The highly interactive program equips participants with a sharper set of strategic-thinking skills and a plan of action to create a sustainable competitive advantage.

Earn a Certificate in Business Leadership

Students who complete this program in conjunction with Leading Through Change a two-day program offered March 19-20, 2015, will earn a Certificate in Business Leadership from The University of Georgia's Terry College of Business.

Program Agenda

Day One

  • Learn the tools and techniques for the strategic analysis of your firm
  • Identify the strategic forces affecting your business
  • Examine how firms compete
  • Understand how to develop a sustainable competitive advantage
  • Enhance your capability to think and execute strategically for both individual business and portfolio strategies
  • Explore cases involving Coca-Cola and GE on creating a competitive advantage

Day Two

  • Learn the vocabulary of finance
  • Apply tools to solve business problems and use the problems’ solutions to make better decisions
  • Improve financial decision-making knowledge and skills
  • Solve a case where financial strategies are assessed
  • Begin to develop a financial mindset with the tools to perform a cost-benefit trade off that any manager can use

Day Three

  • Learn the “Innovation Imperative”—Why it's important to understand innovation as a driver of topline growth
  • Study the innovation process—What is it? How does it work? How can you create and sustain innovations in your business?
  • Understand the role of leaders in managing innovation
  • Listen to a prominent Fortune 100 innovator from Atlanta, who will underscore the issues of finance, innovation management, and strategy
 This course is preparation to transition your mindset

 from siloed thinking to firm-level thinking—that is, to think more broadly and cross-functionally across your organization.

John Haleblian, PhD Associate Professor of Management

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Michael D. Pfarrer, PhD
Associate Professor Department of Management, Terry College of Business

Michael Pfarrer, PhD has over seven years of teaching experience in the academic world.  His research focuses on soical perceptions of the firm and how the firm manages these perception to create value.  

Scott D. Graffin, PhD
Associate Professor Department of Management, Terry College of Business

Scott D. Graffin PhD uses his eight years of corporate finance experience combined with his PhD in Stragetic Managment & Organization Theory to bring you the best practices in instilling adaptability in your work force.  

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